Privacy Policy

1 Information We Collect

When you register for and use the 1l444 platform, we collect personal information in order to provide you with a safe, functional, and personalised experience. The categories of personal data we collect are as follows:

Registration and Identity Data

When you create an account on 1l444, we collect the information you provide during registration, including your full legal name, date of birth, residential address, email address, and mobile phone number. This information is required to create and maintain your account, verify your identity, and comply with our Know Your Customer (KYC) obligations.

Identity Verification Documents

As part of our KYC process, we may request copies of government-issued identity documents such as your National ID Card or passport, proof of residential address (such as a utility bill or bank statement dated within three months), and proof of ownership of the payment method linked to your account. These documents are stored securely and accessed only by authorised verification personnel.

Financial and Transaction Data

We collect information related to all financial transactions conducted on the platform, including deposit and withdrawal amounts, transaction dates and times, payment method identifiers (such as your bKash or Nagad mobile number, or partial card details), and transaction reference numbers. Full payment credentials (such as complete card numbers or mobile banking PINs) are never stored by 1l444 — these are handled directly by our payment processing partners.

Gaming Activity Data

We maintain records of your gaming activity on the 1l444 platform, including the games you play, bet amounts, win and loss records, session durations, and any responsible gaming limits or self-exclusion settings you have applied to your account. This data is used to ensure fair play, detect problem gambling patterns, comply with our responsible gaming obligations, and personalise your experience.

Technical and Device Data

When you access the 1l444 platform, we automatically collect certain technical information from your device and browser, including your IP address, device type and model, operating system and version, browser type and version, screen resolution, time zone settings, and referring URL. This data helps us diagnose technical issues, prevent fraud, and improve platform performance.

Communications Data

If you contact our customer support team via live chat or email, we retain records of your communications including the content of messages, timestamps, and the nature of any issues raised. This allows us to maintain continuity of support and improve our service quality over time.

2 How We Use Your Information

1l444 uses the personal data it collects for specific, legitimate purposes directly related to the operation of our platform and the provision of services to you. We do not use your data for any purpose that is incompatible with the reasons for which it was originally collected. The primary purposes for which we use your data are:

Marketing Communications

Where you have given your explicit consent during registration or via your account settings, 1l444 may send you promotional communications about offers, bonuses, new games, and seasonal promotions — including events related to Eid, Pohela Boishakh, BPL cricket, and IPL. You may withdraw your consent to receive marketing communications at any time by updating your preferences in your account settings or by contacting our support team. Withdrawal of marketing consent does not affect any other aspect of your account.

3 Data Sharing and Disclosure

1l444 does not sell your personal data to any third party. However, in order to operate the platform and fulfil our legal obligations, we share certain categories of personal data with trusted third-party partners and authorities as described below:

Payment Processing Partners

To process deposits and withdrawals, we share necessary transaction data with our payment processing partners including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard. These partners receive only the information required to execute the specific transaction and are bound by their own data protection obligations. 1l444 does not share full payment credentials with these partners — credential handling is managed directly by each payment provider within their own secure systems.

Identity Verification Services

For the purpose of completing KYC verification, we may share identity document data with accredited third-party identity verification service providers. These providers are contractually required to process your data solely for the purpose of identity verification and to maintain appropriate security standards.

Game Software Providers

The games available on 1l444 are provided by third-party software studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. Minimal technical data (such as a pseudonymous player session identifier) may be passed to these providers to initialise and log game sessions. These providers do not receive your full name, contact details, or payment information.

Legal and Regulatory Authorities

1l444 will disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required to do so by applicable law, court order, or other legally binding instrument. We will not disclose data in response to informal requests; all such requests must follow the appropriate legal process for the relevant jurisdiction.

Business Transfers

In the event that 1l444 undergoes a merger, acquisition, reorganisation, or sale of all or part of its business assets, your personal data may be transferred to the acquiring entity as part of that transaction. In such circumstances, we will endeavour to notify affected players in advance and ensure that the acquiring entity maintains equivalent data protection standards.

4 Cookies and Tracking Technologies

1l444 uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage patterns, and provide a personalised experience. A cookie is a small text file placed on your device by a website server. Cookies themselves do not contain personally identifiable information, but they may be linked to personal data we hold about you.

Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the platform to function correctly. They maintain your session state, keep you logged in during a session, and enable core security features. These cookies cannot be disabled without breaking platform functionality.
• Performance and Analytics Cookies: These cookies collect anonymised information about how visitors use the platform — such as which pages are visited most frequently, session duration, and any error messages encountered. This data helps us improve the platform over time.
• Functional Cookies: These cookies remember your preferences such as language settings, display preferences, and responsible gaming limits, so you do not need to re-enter them on each visit.
• Targeting and Marketing Cookies: Where you have consented, these cookies track your activity across the platform to deliver more relevant promotional content and game recommendations. They may also be used to measure the effectiveness of our marketing campaigns.

Managing Your Cookie Preferences

You may manage your cookie preferences through your browser settings at any time. Most modern browsers allow you to block or delete cookies, though doing so may affect the functionality of the 1l444 platform. Disabling strictly necessary cookies will prevent you from logging in or accessing core platform features. Instructions for managing cookies in the most widely used browsers are available via the browser's own help documentation.

5 Data Security and Retention

Security Measures

1l444 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and our servers.
• Encrypted storage of sensitive personal data and financial records on access-controlled servers.
• Role-based access controls ensuring that only authorised employees with a legitimate operational need can access personal data.
• Regular security audits and penetration testing of our platform infrastructure.
• Two-factor authentication (2FA) requirements for internal staff accessing sensitive systems.
• Formal data breach response procedures, including notification protocols in the event of a security incident affecting your data.

While 1l444 takes all reasonable measures to protect your personal data, no online platform can guarantee absolute security. You are encouraged to use a strong, unique password for your 1l444 account and to enable two-factor authentication in your account settings.

Data Retention Periods

1l444 retains your personal data for only as long as necessary to fulfil the purposes for which it was collected, and in accordance with applicable legal and regulatory requirements. The following general retention guidelines apply:

• Account and identity data: Retained for the duration of your account relationship with 1l444, and for a minimum of 5 years following account closure to comply with anti-money laundering record-keeping obligations.
• Transaction and financial records: Retained for a minimum of 5 years from the date of each transaction.
• Gaming activity records: Retained for 2 years from the date of the activity, or longer where required for responsible gaming compliance purposes.
• Customer support communications: Retained for 2 years from the date of the last communication in each support thread.
• Marketing consent records: Retained for the duration of your account, or until you withdraw consent, whichever comes first.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

6 Your Data Rights

As a player on the 1l444 platform, you have a number of rights in relation to your personal data. 1l444 is committed to facilitating the exercise of these rights in a timely and transparent manner. Your rights include:

• Right of Access: You have the right to request a copy of the personal data 1l444 holds about you. Upon verified request, we will provide you with a summary of your data within a reasonable timeframe.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain account details directly via your account settings; for changes to identity or verification data, please contact support.
• Right to Erasure: In certain circumstances, you have the right to request that 1l444 delete your personal data. This right is subject to our legal obligation to retain certain records (such as financial transaction data and KYC documents) for defined periods as described in Section 5 above. Erasure requests will be assessed individually.
• Right to Restriction of Processing: You may request that 1l444 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data you have disputed is being verified.
• Right to Data Portability: Where technically feasible and where processing is based on your consent or on a contractual basis, you have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on our legitimate interests, including for direct marketing purposes. We will cease processing your data for marketing purposes immediately upon receipt of a valid objection.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

How to Exercise Your Rights

To exercise any of the rights listed above, please contact the 1l444 data protection team via our 24/7 live chat on the platform or by email at: [email protected]. We will verify your identity before processing any data rights request to ensure that your data is not disclosed to an unauthorised party. We aim to respond to all data rights requests within 30 days of receipt. In complex cases, this period may be extended by up to a further 60 days, in which case we will notify you of the extension and the reasons for it.

7 Third-Party Services

The 1l444 platform integrates with a number of third-party services to deliver game content, process payments, and operate platform infrastructure. While 1l444 takes care to work only with reputable partners who maintain appropriate data protection standards, we cannot accept responsibility for the privacy practices of third-party services outside of our direct control.

Third-party game providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) operate their own privacy policies governing the data they process in connection with game sessions. Where a game is launched within the 1l444 platform interface, minimal pseudonymous session data is passed to the relevant provider solely for the purpose of operating the game. These providers do not receive your full name, contact details, payment information, or account balance.

Payment service providers (including bKash, Nagad, Rocket, Upay, and card networks Visa and Mastercard) operate their own independent privacy frameworks governing the payment data they process. By using these payment methods on the 1l444 platform, you are also subject to the relevant payment provider's own terms and privacy policy, which we encourage you to review independently.

8 Changes to This Privacy Policy

1l444 reserves the right to update or revise this Privacy Policy at any time. Changes may be made to reflect updates to our platform features, changes in applicable law or regulatory guidance, or improvements to our data protection practices. When material changes are made to this Privacy Policy, we will notify registered players via the email address held on their account, or via a prominent notice within the platform, prior to the changes taking effect.

The effective date at the top of this document indicates when the current version of the Privacy Policy came into force. We encourage you to review this page periodically so that you remain informed about how 1l444 handles your personal data. Your continued use of the 1l444 platform following the publication of any updated Privacy Policy constitutes your acknowledgement of the revised terms.

If you have any questions, concerns, or complaints about this Privacy Policy or about how 1l444 handles your personal data, please contact our support team at any time via live chat on the platform or by email at: [email protected]. We are committed to resolving all privacy-related enquiries fairly and transparently.